Roselle started as a conversation between two young and foolish lovers living in a ramshackle apartment in the 19e arrondissement of Paris. Owners Stephanie Duong and Bruce Lee fell in love in 2011 while working in Michelin-starred establishments in France. Their dream started with a simple desire: to share what they learned and what they loved to eat with others.
We opened our first shop in Toronto's Corktown neighbourhood during the record-breaking cold weather of February 2015. We have been warming hearts ever since.
Today, we stay true to our humble beginnings. We are a team of passionate bakers and food lovers who work hard every day to serve quality pastries. What sets us apart is our love for our craft and our obsessive pursuit of excellence. We work with ingredients that spark joy and we bake fresh every day. We hope you can taste it in every bite of our pastries and feel it immediately when you walk through our doors. The undeniable smell of butter in the air. Our smiling staff. The professional and comfortable, maybe even familiar atmosphere we've cultivated. The details in all of our products: from the bite-sized caramels that we wrap individually by hand, to the flourish of chocolate garnish we make to finish our individual cakes. The proof is in the pudding!
Our menu is composed of modern French-inspired pastries adapted with playful local influences. We are inspired by what we love to eat: happy memories from our childhood, our travels, and our shared meals with family and friends.
Our pastry selection includes individual cakes, tarts, cookies, petit fours and a range of sweet and savoury viennoiseries. We also make delicious confections (soft caramels and nougat) as an homage to the formative time we spent in France.
Our goals as a business are simple. We strive to make delicious pastries to share with our supportive customers, to create a respectful work environment and work-life balance for our team, to collaborate in a spirit of sharing with our fellow pastry friends in the city, and to enrich our community by supporting local farmers and artisans where possible.
Our dream at Roselle is to attract and create a community of people who love and care about food as much as we do.
Come indulge, come support, and come join us!
We love being part of the thriving food community in Toronto and bringing together our friends from the industry to bring you goodies for a good cause. Below are some of our events from over the years.
Cookie Social 2018
A chance to be a part of our wonderful cause and to stuff yourself silly with the best cookies in the city.
We collected many generous donations from amazing local businesses we admire. We raffled curated baskets of locally-produced goods from companies such as De Mello Coffee, Sloane Tea, Parallel Brothers, William Ceramics, Pokeh, Merit Brewing, Revue CInema and treats donated by our wonderful participating Chefs.
Featuring: Agora (Cora James), Blackbird Baking (Jill Barber), Circles & Squares (Lindsay Haddock), Cookie Scoop (Ziggy), David H Chow Chocolates (David Chow), Four Seasons Hotel (Steven Tran), French Made (Brendan Platts), Gouter (Rodney Alleguede), Le Gourmand (Michelle Lippiatt), Maria Boyd, Mary’s Brigaderios (Mariane Oliveria), Neruda (Richelle Tablang), Roselle (Stephanie Duong & Bruce Lee), Pastry Wizard (Royce Li), Soma chocolatemaker (Cynthia Leung & David Castellan), The Rolling Pin (Vanessa Baudanza & Isabelle Loiacono), The Sweet Escape (Michelle Edgar), The Wedding Cake & Bake Shoppe (Cindy & Sarah Coelho) & Yummy Stuff Bakery (Logan Prong).
Chocolates For Charity
Pastry chefs and chocolatiers from all over Toronto created chocolates and confections for this sumptuous chocolate box for the holidays. Boxes were on sale for only the briefest time as they all got scooped up quickly! All proceeds went to Second Harvest Toronto to help provide good food and deliver it to hungry children, adults, and seniors facing food insecurity in Toronto.
George Brown Foundation Food Court Social 2018
The Food Court Social, George Brown College Foundation’s signature annual event, brings together over 15 of Toronto’s top chefs and culinary artists in support of students with mental health and addiction challenges enrolled in George Brown’s Augmented Education program.
In 2018 the Food Court Social raised over $210,000 to offset programming costs for the Augmented Education program.
We brought brownies and blondies to the party to help the cause!