Eat cookies for a cause! Charity Cookie Social 2018


We’re long overdue for a social. Can you believe the last one we did was over a year ago? We had so much fun, bringing together some great talent and being creative.

We’re going bigger with this next Social, having rented out a gorgeous industrial space at the Artisan Factory on Geary. With a bigger space, we invited even more of our chef friends- there will be 19(!!!) pastry chefs participating, which means 19 cookies..per attendee!!

There will also be live music. Light snacks. A few raffles (with generous donations from all our participating chef friends as well as De Mello Coffee, Sloane Tea, Parallel Brothers, Greenhouse Juice Co to name a few) and of course, COOKIES!

Tickets will be available starting Wednesday November 14th. We’ll post the link on our Instagram profile page once it goes live.

And the best part? We’re donating the proceeds to The Toronto Star Santa Claus Fund.

So you can eat, socialize & be merry knowing that you’re contributing to an incredible cause.

We hope to see you there!

Steph & Bruce


One night only.

19 pastry chefs. 19 different cookies.

Live music. Light bites. Raffle prizes. Lots of cookies, did we already mention that?

Monday November 26th, 6pm-9pm

114 Geary Avenue, Toronto


Proceeds going towards The Toronto Star Santa Claus Fund

Tickets available from Wed November 14th on Eventbrite.


We need your help again!

Hi friends,

As a small business owner, we’re always trying to look for ways to improve our business.  We’re still growing and so we always look for contests/competitions/grants and anything that will help us out. Having a business is not a job, it’s a lifestyle. It’s all consuming. Roselle is our baby and everything we do is ultimately for her.

With all of your help, we won the ADP Small Business Grant earlier in the year that helped us tremendously (we invested in a new coffee machine & were able to add in a little patio to expand our seating).

We hope to get your help again. We’re a finalist in the Make it Better Contest by @StickerYou They’re an amazing small business that does quality custom stickers. We can potentially win a business makeover that would include storefront decals and product packaging. We could really use that.  Bruce and I invest a lot of our time and energy into creating the best products we could. It would be really nice if we can get some help on the visual presentation. 

This link will take you directly to our voting page:

The contest is open for 2 weeks from today and we could really use your vote. All you need is an email address and 20 seconds. Please help spread the word and thank you again for your support.


Stephanie & Bruce

#smallbusiness #supportlocal


Summer hours

We will be extending our hours starting June 22nd (this week!) 

Monday: CLOSED
Tuesday: CLOSED

Wed & Thurs: 3pm-10pm

Friday: 3pm- 11pm

Saturday: 11am-6pm & 8pm-11pm

Sunday: 11am-5pm

The Art of Asking!

Hello Friends, 

Over the year, Stephanie and I have been lucky to have such a supportive community to help us grow and realize our dream at Roselle.  

We are in the middle of trying to win the ADP Business grant of $10,000 for our small business. This money will go a long way in helping us reinvest and improve our humble shop. 

It will give us a chance to invest in new equipment. We are hoping to improve our drink menu with an espresso machine and also to upgrade our soft serve ice cream machine in order to meet the growing demand for our soft serve ice cream this summer. Last year, our ice cream was voted one of the best soft serve in the city of Toronto, thanks to you!

Here is how you can help: 

  1. Vote daily! for the entire month of February here:
    You are allowed to vote once per day, so please do this everyday : ) 
  2. How to Vote!  When you click "vote" it will ask you to either sign Facebook or email. It takes 2 seconds! 
  3. Share! Help us find people in your network (friends, or family, even grandma!) who can do the same and share our love of Roselle

Every vote goes a long way. Thank you again for your help and continued support! 

Bruce & Stephanie

Lovely photo by Rosemary

Lovely photo by Rosemary